Saturday, April 25, 2020


When will Jersey club get its Wire gentrification? We've seen it happen for various forms of regional dance music (ghettotech, footwork, Balitmore club), but Jersey remains relatively untouched by the dance voyeurs and Yung Alan Lomaxes of the world*. Theories:

  1. Too similar, aesthetically, to Baltimore club.
  2. The New Jersey brand has been irreparably damaged by the likes of Tommy Cheeseballs, Joe Buddens, and Rick Ta Life.
  3. Detroit has contributed richly to American music and people will always care about the city's music. Chicago has the legacy of house music, varying levels of media infrastructure, and people with the means and inclination to document. Baltimore has some of these things. Newark, for the most part, does not.
Whether it was ignorance or "Trap Queen" fatigue, I missed this when it first came out in 2017. Paterson's biggest rap export collaborates with one of Newark's leading young EDM exponents and we slept?

It doesn't help that the production dulls the more dizzying aspects of the Jersey club sound, registering as a conventional 2017 rap song to the unbriefed ear. Was Jayhood playing it safe in hopes of a crossover career? Was Big Thinkpiece putting pressure on Fetty to produce another "Trap Queen?" Why would Jayhood put his verse before a multi-platinum artist's? As always, the probable answer comes in the form of a YouTube comment:

* Vice appears to have pushed it before and after their documentary on the genre debuted, but the coverage tapers to nonexistence by the time the Thump money dried up.

1 comment:

  1. nyc media goofies are just terrified to cross the hudson