Tuesday, July 26, 2016
RAP WILL EAT ITSELF (OR: TO SERVE GUCCI MANE)
No Limit nostalgia may have reached its fever pitch with Usher and Young Thug's Billboard-charting paean to the golden age of The Tank. Time to move on. Today's accelerated culture is ripe for an outbreak of Gucci Mane nostalgia. If "Swing My Door" is any indication, it's only a matter of time before young rappers, no longer content to merely run with his style, sink their talons into the themes, titles, and ad libs of his back catalog.
No Limit and Cash Money nostalgia consisted mainly of millenials reaching out toward a faded era of their youth. That the artists and music were accessories rather than actors is obvious if one remembers that people still don't give a shit about what Turk is doing. Gucci is as wanted and desired as he's ever been.
What fuels the nostalgia? Retrospective appreciation for his 2008 and 2009 hot streak? Anxiety that the drug-addled pudgeball we all loved is irrevocably changed? Or is it the persistent suspicion that the original model Radric Davis was murdered and cloned by the Bilderberg Group? Soon, perhaps, our nostalgia for the Original Gucci Mane will be all that remains—assuming, of course, they leave our memories unaltered. Hang on to your tinfoil snapbacks, folks.
Nostalgia trip #2: In the song's latter half, a bunch of MPA Weed Carriers trade verses like they're taking it back to the leather-man era. Rap: the only context where finishing each other's sentences isn't totally lame.