I was at the rap club the other day and some of my rap friends asked me why I'm writing so much about dancehall these days. I stroked my chin intellectually and took a sip of my Four Loko (neat). Maybe it's cause 2K17 rap has been pretty uninspiring so far*. It's great the Migos Meme Team been on hyperdrive, but Culture is the Migos we've always known in a new, even more self-aware wrapper - a few brilliant songs + hi-NRG filler + downbeat filler.
The Migos are who we thought they were! And we let them off the hook!
Meanwhile Future is trying to be Lorde if she made Honest. At least he's past the sad pillhead phase.
Maybe it's cause dancehall hasn't quite reached the inevitable, all-consuming postmodern tipping point, where every song contains a thinkpiece and the germ of an ironic film-school video. Ya we get it, the internet is weird. When the meme instinct consumes dancehall, I'll move on to gospel; and when Kirk Franklin starts putting the Lord in air quotes, I'll move on from that, and so on and so forth until I'm memed entirely out of existence. CHUUUUUUUUUCH!
*I guess Shy Glizzy (I refuse to call him Jefe) got some joints on the latest