While y'all criticizin my name, I'm on a camel in Dubai
Boosie been on his Diary shit since freedom rang (God bless tha dead n America, ya feel?). You imagine ya mans traipsing through a graveyard in the rain, holding a black umbrella high as he gets mad introspective wit it, contemplating love and loss, demons within, the sum total of pain in this world. This is great stuff and I love it to def, but it also signals a conscious shift toward Serious Artistry, the same kinda deliberate legacy-making that motivates Kendrick and Jay's misguided pandering to the Rolling Stone set. Fortunately, Boosie don't give a shit about making next month's Fricke's Picks, but don't get it twisted: he makin album-oriented music for southern rap classicists. Somewhere during his incarceration, Boosie went from one of the more divisive voices in rap to a paragon of old rules integrity, a role solidified on the near-perfect Life After Deathrow. Consider the packaging alone for Touchdown 2 Cause Hell and Superbad. The former puts him in the pantheon of brooding artists, too plagued by life's ills to wear a shirt, along with Pac and X; the latter is a goofy rapper showing off an absurd chain and a pinky ring.
The concept of a radio hit feels dated, but there are at least four demographics who still listen to the radio, covering a wider swath than you would think: construction workers, poor people, normal people, commuters stuck in traffic. I'm not sure if "All I Know" will be the single for Touchdown 2 Cause Hell, but it seems to be doing well on the Internet. While it would be a welcome challenge to Drake's terrifying Clear Channel monopoly, "All I Know" is proof positive of Boosie's assimilation into the conventional rap world: Kane Beatz at the helm, R&B cooing on the chorus. "Zoom" was like a transmission from an alternate reality when it came out, a B-movie mutant-insect screeching over a symphony of crickets. I didn't like it at first, but Boosie had my full attention after that. For all intents and purposes, the raunchy regional identity and tossed-off levity of earlier Boosie are gone, replaced by a determination to etch his name up there with the greats. I am glad he exists. No one who has his level of ambition is making better music. Still, sometimes an artist is most dynamic in the ugly act of becoming.
TOUCHDOWN 2 CAUSE HELL DROPS MAY 26, GO COP THAT SHIT YA FEEL! SUPPORT REAL HIP-HOP, NONE OF THESE FETID WOPS OR RICH THA HOMIE KWONY MAY CASHOUTS!